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The Hidden Job Market in Games: How Senior Roles Actually Get Filled

Many senior roles in the video game industry are shaped around a person before they're posted. Here's how the hidden job market works, and how to get in early.

Adam Hobbs

The senior role you're applying to was probably already spoken for.

Not every one. Enough of them that if applying is your whole strategy, you're competing for leftovers and wondering why nothing's landing.

Here's how senior roles in the video game industry actually get filled.

What is the hidden job market in games?

It's the stretch of hiring that happens before a role is public. The posting is the last step, not the first.

A studio needs a Head of Production. Somebody senior says it out loud in a leadership meeting. Before it's over, two or three names get floated. Somebody knows a guy from a past studio. Somebody remembers a producer who'd be perfect.

Those names get reached out to informally. Coffee, a call, a "would you ever consider." It runs a few weeks.

Then the role gets posted. Compliance, internal equity, board optics, pick your reason. Hundreds apply. By then the shortlist has existed for a while.

This isn't corruption. It's how people hire when a bad senior hire is expensive. Nobody wants to gamble a leadership seat on a stranger's resume. They want somebody they can describe to the room.

Why doesn't applying harder fix it?

Most senior people respond to a slow search by turning up the volume. More applications. Better resume. Wider net.

It rarely works, and the reason is structural. You're entering at the stage where the decision is mostly made. You're being compared against someone who's already had conversations with the hiring manager. Your resume can't beat a relationship.

The people who land these roles aren't applying better. They're arriving earlier.

What happens when you skip the application?

A senior operator I coach didn't apply for his current role. He reached out to a games company directly, with no opening posted. They created one around him.

He wasn't lucky. He was early. He got in while the role could still change shape, instead of after the description was fixed and hundreds of people were competing for it.

How do you find unadvertised jobs in the games industry?

Four things. None of them are clever.

Pick targets, not postings. Make a list of fifteen companies you'd actually want to work for. Not roles. Companies. That list is your search now.

Show up before there's a job. Comment on what they're building. Talk to people who work there. Be a name that's already familiar when the leadership meeting happens.

Lead with a read, not a request. "I'm looking for opportunities" gives the reader nothing to respond to. Something specific about their business gives them a conversation.

Treat old contacts as the shortest path. The people who already know your work can float your name in a room you're not in. That's the whole mechanism. Most senior people let those relationships go quiet for years, then feel too awkward to restart them.

The uncomfortable version

If many senior roles get filled through conversations, your career is downstream of how many people can describe what you do.

Not how good you are. How describable you are.

Twenty years of excellent work, and nobody in a hiring conversation can summarize it in a sentence. The work doesn't travel on its own. Somebody has to carry it into a room, and they can only carry what they can explain.

That's a positioning problem, and it's the same reason your resume needs an argument at the top. Fix it and the applications matter a lot less.

Questions about this.

Do game studios hire without posting a job?+

Yes. It happens, and the higher the seat, the more it tends to. One of my clients landed a role that didn't exist until he reached out.

How do I find unadvertised jobs in games?+

Start with a list of companies, not postings. Get known there before a role exists, and treat your old contacts as your fastest route in.

Is it still worth applying to posted roles?+

Yes, as a second channel. Just don't make it your only one.

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